A Gestalt Design Approach for Large Scale Low Coverage New Media Space

In large immersive projects,the coverage of digital media is relatively low,comparing to the scale of the physical space,which might break audience’s immersion.Based on Gestalt theory,this article proposes an"elastic"design approach to"fix"the inconsistence.By analyzing multiple new media projects,the author developed an immersive design framework,which involves audience’s cognition to connect the"disconnections"and build up a more positive but less costed immersive new media space.