Abstract: Based on psychological and physiological measurement,this study constructs extraction methods of culture image gene of ancient artifacts that corresponds to customer perceptual image.Taking Liao Dynasty ceramics as the research object,it is classified and coded through the appearance variables,and the representative samples are defined by cluster analysis.In the psychological measurement,four kinds of perceptual images of Liao Dynasty ceramics are extracted by the method of semantic differential:elegant image,appealing image,heroic image and gorgeous image.Then in the physiological measurement,through the heat map and fixation length formed by the use of eye movement tracking technique,the sample areas that the participants focused on in image perception are analyzed.Based on the above research results,the extraction of culture image meme of Liao Dynasty ceramics that fit customer perception image were extracted.Analyze its cultural characteristics and conduct design verification.Provide a reference for the innovative application of Liao porcelain culture.